Dear Everybody Agreement

#DearEverybody: It`s #IDPWD2020 today! Join us on the path to a world of inclusive and accessible opportunities for all. >> Visit deareverybody.ca to sign the Dear Everybody Agreement and use our Dear Everybody stickers in your Instagram stories to challenge images or scenarios that don`t have representation, and applaud those who do. Last year, Dear Everybody`s campaign succeeded in giving a huge boost to the inclusion of disability in the image. More than 7,000 of you have signed the Dear Everybody Agreement, which shows your support for a more inclusive media landscape. Nearly 20 brands and 21 suppliers (including casting and creative agencies) signed the agreement and promised authentic representation of people with disabilities in compiling their campaigns. For more information about the campaign, check out deareverybody.ca and follow the conversation #DearEverybody on social media. The campaign`s creator was created by the arm of The Toronto-based global agency Forsman-Bodenfors. The public can speak on September 10 from 12 p.m. to 1.m p.m. with Dear Everybody during a virtual roundtable discussion on the importance of disability representation in the media deareverybody.ca. “Everyone wants a chance to be heard, and everyone wants to see a chance. But for 6.2 million Canadians, these chances are too slim,” said Julia Hanigsberg, President and CEO of Holland Bloorview. “Even the smallest actions can have a big influence, so we invite you to join the movement by signing the Dear Everybody agreement and challenging your own social networks to ask for the inclusion of people with disabilities.” We are very pleased to inform you that RBC has signed the #DearEverybody agreement! We are so grateful that you have joined us in making a commitment to include #disability in the picture and thank you for donating $200,000 to our Health and Life Update Program! This program offers young people work experience, access to occupational therapists and tutoring.

For all other requests, please email the Dear Everybody team at deareverybody@hollandbloorview.ca. Two of the many young people who have been profiled this year for the campaign: you can double your effect with a gift that will make a decisive difference for children with disabilities in this Giving Tuesday! Your gift today will fund the Therapeutic Clown Program that helps children with disabilities develop self-confidence, support mental health, well-being and coping mechanisms through play. Visit www.hollandbloorview.ca/GivingTuesday to give! #HBGivingTuesday According to a recent Leger survey, awareness of the need for diversity in branding is growing: three-quarters (75%) respondents say it is important for Canadians with disabilities to be featured in the public media (compared to 70 per cent in 2019). Today we begin the fourth year of the campaign. For the second year in a row, we are shedding light on the lack of representation of people with disabilities in the media. “We are proud to be working with Holland Bloorview on this important initiative,” said Nancy Thomas, Vice President, Brand, Rogers. “One of our core values at Rogers is to embrace and celebrate diversity, and we recognized it earlier this year with our What We Bring campaign. With this promise, we are committed to ensuring that the diversity of our team, our customers and our country is not only reflected in our advertising and marketing materials at Rogers, but that it is celebrated.¬†Holland Bloorview is also a university hospital with a full connection to the University of Toronto.

We focus on improving the lives of children with disabilities, children in need of rehabilitation after illness or trauma, and children whose medical complexity requires specialized care. We care for more than 8,300 children and adolescents a year, representing more than 1,000 unique diagnoses. We support families across Ontario, Canada, in our hospital units and specialty medical clinics and provide ambulatory therapy, life skills and recreation for families in Greater Toronto.